Why the Puma Basketball Shoes of the future could change the game
The future is here.
With Nike, Adidas and Under Armour announcing a partnership with the NBA to create an all-in-one basketball shoe that can take on every aspect of the game, it seems as if the future of the NBA is brightening up.
In this exclusive interview with News.au, Nike’s head of design and innovation, David Lee, talks about how the partnership with Adidas and Nike’s new footwear will transform the game.
Here’s what you need to know:Nike is the first major sports brand to officially enter the basketball shoe arena, partnering with Adidas to create a shoe that combines performance and comfort, while also making it super-soft and comfortable.
Lee says the shoe’s design is all about creating a sneaker that will last the life of the wearer.
It’s a long-term project for Nike and Adidas, and the partnership will be a big part of the overall evolution of the basketball shoes industry.
Lee, who previously worked at Adidas, says the collaboration will take about five years to complete.
“We’re working on this shoe right now,” Lee said.
“We’re not going to have any public announcements until we get the project done.”
The shoe is being developed by Nike’s Nike+ performance innovation group, and will be available in 2017 and 2020.
Lee believes the collaboration with Adidas is a win for the NBA and for players.
“I think the shoe is a huge step for the game,” Lee told News.org.au.
“It’s about making the game more fun for players.”
Nike+ is designed to bring more players into the game and to increase the number of casual players.
In the first year of the partnership, players will be able to use the shoe to simulate a game they can play on the go.
“The shoes we will be introducing to players are really, really high performance and will have really good traction,” Lee explained.
The shoe will also allow for players to wear them while on the court, which is something that isn’t possible with Nike’s existing basketball shoes.
“There’s a lot of traction out there on the floor,” Lee continued.
“But the shoes we’re introducing will allow players to run the floor at an incredible pace.”
Players can choose to wear Nike+ shoes at the basket, on the sidelines, in the paint or at the rim, and players will also be able wear the shoes during games.
“Players can come to the floor and be in a different mode,” Lee added.
“Players can wear the shoe while on court or on the rim.
The player can run the basketball at a great pace and also use the shoes while oncourt.”
If you’re going to wear the footwear, you need the ball in the hands and the ball on the ground, and you can’t do that while wearing the shoe.
“The partnership with Nike+ is just one of many changes coming to the game that Nike will be working on over the next five years.
The partnership will bring players together and the shoe will be designed in a way that it will allow Nike+ to provide players with an unparalleled experience.”
What we’re going for is an experience that’s much better than any basketball shoes you’re ever going to see,” Lee joked.”
Nike’s experience has been that it’s a platform that you can use.
That’s not going away.
“When Nike+ was announced, there were a lot people who were saying that it would just be another product.”
That’s not the case.
We’ve created something that we believe will be the best basketball shoe of its kind.
“So you’ll be able sit down and look at it and say, ‘I have the best shoes in the world.'”
It will be an experience unlike anything you’ve ever seen before.
“Nerlens Noel is expected to start playing for the Philadelphia 76ers this season.
The NBA has not yet revealed if he will wear Nike’s shoes.